Achieving business efficiency Reference

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Human resource development and system development for promoting digital transformation in the tourism industry
Human resource development and system development are important for the success of digital transformation in the tourism industry. JTB's "Tourism Digital Transformation Human Resource Development Program" is an advanced example of tackling this issue. This program is aimed at local government officials and tourism business operators, and aims to develop human resources who can promote regional revitalization through data utilization and digital technology. Specifically, it is structured to comprehensively learn the knowledge and skills necessary for promoting tourism digital transformation, from the basics of data analysis to application to tourism policies and business efficiency.

The content is focused on practice, and you can a qatar mobile database cquire skills that can be used in actual work through not only lectures but also workshops and discussions.

The program consists of four modules, and you will learn about data utilization, data collection and processing, digital transformation ideathons, and business efficiency. Through such programs, you will be able to acquire digital transformation knowledge specific to the tourism field, and plan and verify the effectiveness of tourism policies by utilizing data. In addition, you can strengthen your tourism planning capabilities by taking advantage of regional characteristics, and improve business efficiency through RPA. Systematic human resource development and promotion system development like this are essential for promoting digital transformation in the tourism industry. As more companies and local governments take on similar initiatives in the future, the foundation for the recovery and expansion of inbound demand will be strengthened.

Key points for tourism digital transformation talent development Expected effects
Practical skills acquisition Developing work-ready talent
Data analysis and utilization skills Effective tourism policy planning
Use of digital tools

4-2. The Importance of Data Privacy and Security Measures
In promoting tourism DX, data privacy and security measures are extremely important. It is essential to protect personal information collected from travelers and to establish an appropriate data management system. In fiscal year 2023, the Japan Tourism Agency implemented the "Demonstration Project for Revitalizing Tourism and Regional Economies through Data Collaboration between Businesses and Regions" to explore the possibility of revitalizing tourism regional economies through data collaboration and to examine the nature of data collaboration that takes into account the perspective of personal information protection. In fiscal year 2023, the Japan Tourism Agency implemented the "Demonstration Project for Revitalizing Tourism and Regional Economies through Data Collaboration between Businesses and Regions." Specific measures include data encryption, access control, and regular security audits. It is also important to comply with international data protection regulations such as the EU's GDPR. For tourism DX to be successful, it is essential to maintain a balance between the economic effects of data utilization and the protection of individual rights. To achieve this, tourism businesses are required to take appropriate data privacy and security measures.