What Ad Formats Do Advertising Networks Use?

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How Does an Advertising Network Work?
Now that you know what an ad network is, let’s spend some time discussing how exactly it works and how it can be beneficial for both publishers and advertisers.

Advertisers set up campaigns within the advertising network. This includes the ads themselves and the campaign parameters. Parameters that need to be set include the budget, cap, frequency of ads served, and the target audience the advertiser wants to reach.

The ad network takes that information and provides publishers with ad tags to install directly on their pages . Once this is done, the ads can run, and the advertiser is free to rotate their ad banners and manage canada whatsapp number data everything through the ad network's central dashboard.

This means there is no need for contact between advertisers and publishers. All ad management is done online, so you don't have to worry about running back and forth.

There are several types of ad networks to choose from, depending on your needs as a publisher or advertiser.

Premium Advertising Networks
Premium ad networks only sell space to top publishers. These are popular websites that can create high demand. Premium networks also have higher content standards, which leads to increased conversions and more revenue for publisher websites.

Vertical Advertising Networks
Vertical networks sell content on specific topics. A great example would be an ad network designed specifically for the fashion or tourism industry. Publisher websites on a tourism network could include travel blogs , hotel websites, travel agency sites, etc.