An MDM solution can cater to various data domains and business functions; however, a CDP focuses on audience data and acts as a single and exhaustive source of truth for customers and potential customers. systems may have pre-built features to perform certain functions that might require elaborate configuration in the other system.
While it’s important to keep costs low and focus on the key india whatsapp number data use cases you are targeting, a judicious combination of MDM and CDP may help your organization not just to establish a robust data foundation, but also go after the holy grail of personalization, which would serve as a key differentiator.
We are still in the infancy of generative AI. Most companies are still grappling with the basics – how to implement it and ensure it’s safe, secure, and used with control. But forward-thinking companies are already looking several steps beyond. Applying GenAI in a different way could provide the blueprints for businesses to reinvent themselves, ushering in a future where innovation knows no bounds.