"Automation": That sounds bad to some consumers. They think of automatically sent emails offering potency pills, obscure loans or body part enlargements, even though they have never been remotely interested in them. Many people are also fed up with the endless brochures from mail order companies or real estate agents in their mailboxes. I am always amazed that this form of blanket marketing still exists. It is unlikely to be very successful - but it also hardly costs anything. But what is really important in CRM marketing automation?
Saving is not the idea
Costs are an important keyword, because automation has a reputation for being a cost-cutting tool. Of course: if emails or letters are sent automatically, if advertising banners automatically pop up on the Internet for certain customers, then no employee needs to waste time on it. But saving money is not the purpose of automation. Customer benefit must be the priority. The right india telegram data customer should be provided with the right information at the right time. Then it won't annoy them, but ideally will make them happy. Well-collected data that has been evaluated is a basic requirement for achieving this. And naturally, you have to check whether the CRM marketing automation has achieved anything so that you can make adjustments. This requires its own processes, which are not available for free. In this respect, automation is not about cutting costs, but about customer focus.