Data domains covered: Given the marketing focus, CDPs generally cover data about customers/consumers. This data can usually be divided into:
Profile data (identity, demographics, etc.)
Event data (behavioral data, inbound/outbound communication, etc.)
Data that cannot be linked with a user, is generally not covered in a CDP.
Key Use Cases:
Single view of customer (customer 360): CDP greece whatsapp number data enables the creation of a reliable single view of a customer created by unifying profile and event data related to each customer collected from a wide variety of sources, including first-party, second-party, and third-party data sources. can be made available for multiple uses, such as segmentation, personalization, and marketing automation.
Data enrichment (calculated or predictive): Based on the unified data about the audience, a CDP can enable the generation of derived data attributes to enrich the customer profile. Some examples include Engagement Scores, Lead Scores, Lifetime Value, Risk Scores (e.g., churn likelihood, fraud risk, etc.), predictive attributes such as propensity to buy certain products or services, Next Best Product/Action/Offer, etc.
Activation and democratization: Many advanced CDPs have features such as triggers and integrations to perform actions based on unified and enriched data present in CDP. Examples include automated marketing communication, internal alerts to the sales team about qualified leads, etc. The unified data can also be made available to various systems for use cases such as unified reporting and dashboards, data feed to operations systems, customer service and sales teams, etc. Many of these activations can be performed in real time as soon as the customer data is updated in the CDP.