An Innovative Approach to Delivering Immersive Customer Education

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The BEADS project pilot has developed an AR mobile application called GrameenGuru. After some feature updates are completed, the app will be given to business correspondent agents and also to customers with smartphone and internet access, allowing them to explore training modules focused on different aspects of financial inclusion. While agents will learn about products and services, customer-centric sales and promotion approaches, and other elements of their role as BCs, customers will learn about the financial products BCs can offer, the points of access where these services are available, and the benefits they can provide. Below are a few uses cases for the GrameenGuru app.

Scan and Learn through GrameenGuru: BC agents like Kavita brazil whatsapp number datacan learn about different financial products and tools by focusing their smartphone camera on any AR “marker” pre-fed into the app’s servers. These markers are essentially digital images of a bank or other financial service provider’s main distinguishing characteristics, which can include their name, logo, ATM machines, etc. The GrameenGuru team has uploaded these images – representing the service providers that users most often encounter – to the app’s servers, allowing the app to recognize them when users scan these markers with their smartphone cameras in the physical world. When they do, an avatar called “GrameenGuru” appears on their phones, explaining the provider’s products or services and related features to the learner in the vernacular. For instance, suppose an agent chooses to scan the logo for AePS (Aadhaar-enabled payment system, an Aadhaar and biometric-based digital payment tool) or the logo for UPI (Unified Payments Interface, a mobile-based payment method). In that case, the avatar will explain the features and usages of these tools to the agent. The application can also work in an offline library mode with no internet, and any new training modules on additional topics uploaded to the application server get automatically refreshed whenever the user gets online.