Check out our Google Analytics guide to start tracking some of those metrics!

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Follow good practices
Following industry best practices also plays an important role in the success of your strategy. But what does that mean?

Especially when it comes to digital marketing, everything changes very quickly. So, whatever the topic, from SEO to Email marketing, it is necessary to stay up to date.

That includes reading specialized blogs (like this one!), investing in training, and trying new possibilities based on what you observe throughout the strategy.

Doing this will help you stay relevant even when radical changes occur.

Analyze results
How do you know if your strategy is working? The only way is to monitor and analyze the results chinese thailand data of the work being done.

In the case of marketing, this happens by analyzing what we call metrics and KPIs . These metrics are relevant data about specific points in the planning process.

For example: it is possible to know how many new clients the company acquired, how much profit it brought in, among other information.

Then it is just a matter of comparing that with the defined company objectives and seeing if the business is on the right track or not.