Lead Generation in Public Relations

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Click rate – Measures the percentage of email recipients who clicked on one or more links within an email. This metric is crucial for gauging the level of engagement and interest your content generates among your audience. It can provide insights into how effective your email content, calls to action, and overall design are at prompting recipients to take the desired action. If your content does not manage to engage subscribers systematically, a chain reaction may follow of declining open rates, unsubscriptions from your email list and increased spam complaints.

Unsubscribe rate – Tracks the percentage of recipients who finland whatsapp data opt out of a mailing list after receiving an email campaign. It is an indicator of how well the content aligns with the audience’s interests and whether the email campaigns meet their expectations. Obviously, it does not indicate any spam risk on its own, but if you notice your unsubscribe rate is high or growing, you may assume that your spam complaint rate might be increasing as well since that shows recipients are getting impatient with your content and will start punishing you in various ways.

Bounce rate – Refers to the percentage of email addresses in your campaign that didn’t receive your message because the recipient’s mail server returned it. In a different article, we discuss the different types of email bounces, so here, we only remind you that “hard” bounces show that you have invalid emails on your list. If your bounce rate is too high, that might indicate to email providers that you are not collecting your subscribers in the right way, and they might start flagging your domain and content for spam.