In times of uncertainty and change, trust is more important than ever: in people, products and services. Trust is needed to build and strengthen relationships. This also applies to B2B online marketing measures. We explain what makes trust a strategic pillar of B2B communication.
Trust is an important cornerstone of interpersonal relationships
In B2B online marketing, trust is a prerequisite for marketing measures
Trust marketing is based on reputation capital, basic trust & advance trust
Uncertain times particularly require trusting cooperation
Without trust, no relationships can be built. Neither on a private nor on greece phone number list a business level. Trust is the basis of all interpersonal relationships: Does the person keep their promises? Does the company fulfil the commitments it made in the contract? Will the product promise meet the expectations of the company's customer? Rachel Botsmann puts it this way: "First we have to trust the idea, then the company, and finally we have to trust the other person."