“Smile,” tells a customer that something good is coming. That’s always a positive thing. You want your prospects to be in a positive frame of mind.
It then lets the customer know that their desired item is still available. This is followed by a call to action in bright color: “Do you still want it?”
The big red “BUY NOW” button echoes the same call to action. It’s an effective psychological tool, complete with an attractive product photo and helpful information on how to contact Fab.
Teafury
Examples of TeeFury cart abandonment email campaigns
You can also learn from Teefury’s cart abandonment emails. This is just a top segment, but it’s packed with best practices.
"Do you still want it?" It's another psychological hack. The word "still" implies that the prospect wanted the gcash database item at another time and you might still want it.
But what really stands out in this cart abandonment email is the literary/movie reference. The company is known for referencing pop culture, and it continues that trend with its email with references to “The Lord of the Rings.” It even includes a pun on the call to action: “Grab your bags.”
Glossary
Examples of cart abandonment email campaigns
Glossier’s cart abandonment email does this too. You have a witty plea followed by a joke: “When you add things to your online shopping bag but no one is around to look… does it make a sound?”
Plus, there's a photo of a woman looking questioningly at the question above. That's good marketing.
Then we get the point of the joke: “No. But it triggers this email.” Your takeaway? Don’t be afraid to poke fun at your own email marketing campaign.
Abandoning your shopping cart
Use images of actual items in your shopping cart
Add additional images to help direct the eye
Incorporate humor and branding
Include positive images and words
Transactional Email Campaign Examples
A transactional email doesn't actually have to refer to an email that asks the customer to make a financial transaction. This type of email is essentially simply asking the customer to do something. You might be encouraging the customer to make a future purchase or asking them to buy now.
The important thing is to focus on engagement. You want your subscribers to engage with your email and click on your call to action or forward it to a friend.
How do you increase engagement? You offer an incentive. It's reciprocity in action. You want your subscribers to feel like they've received something of value, and then respond in kind.