But building trust through text goes beyond that. The reader will gain trust when the communication meets his expectations. In addition to the content of the message, this affects all other aspects of the communicative process: from the sender of the message to the message, the language and codes used, the use of an appropriate channel, consideration of the recipient of the message and their feedback, and consideration of the context.
The language and codes used are particularly morocco phone number list important in B2B, as the appropriate use of linguistic means is proof to the recipient that the sender knows his needs and knows how to fulfill them.
It is important to pay attention to the little things. In B2B communication, for example, the potential customer expects the error-free use of correct standard language, an appropriate level of common technical terms and, in the case of informative texts, the use of a neutral language style without promotional adjectives. This conveys competence - an important building block in building B2B trust.
Different channel, different possibilities
However, depending on the channel used, different linguistic means are accepted. On social media, for example, the use of certain emojis or a humorous approach to suitable content is effective in order to build a connection through approachability. For some texts, depending on the objective, storytelling is also suitable, as the reader is addressed emotionally and, for example, recognizes common motifs.