Here at the Hello Bar blog, we talk a lot about offers. The marketing wheel spins offers.
Without an offer, you have no takers. That's just common sense, right?
But you need to provide the best offer at the right time. What will convince your readers to click on your email? A subject line that is irresistible.
Provide free shipping on any order for a limited time
Release a new product at half the speed
Significant discount on a package of products or services
These types of offers compel users to click, if only to explore them further and decide if it’s worth business owner database their time – or money.
4. Offer a quick and easy fix
We love simple and easy things. What can we say? We, as humans, are pretty lazy.
If you can offer a quick and easy fix to a legitimate problem, your email subscribers will click on it. They won’t have a choice.
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See where we're going? Teasing a simple fix for a legitimate problem
5. Create urgency and scarcity
There are two types of urgency and scarcity:
Legitimate
Produced
You don't want to create scarcity or urgency. It may have worked 10 years ago, but consumers have gotten wiser .
Confused? Let me explain.
You've probably heard of the department store price gouging scandal . Consumers took screenshots of product pages on store websites when products were on sale and off. The prices were the same.
This is artificial urgency. People think they are getting a great deal, but they are not.
Justified urgency and scarcity look like this:
Only 2 days: 20 percent off your next purchase
Only 5 left: Get them before they're gone
Memorial Day Sale: Hundreds of products 10-50 percent off!
The catch? Every one of these promises must be true.
If you tell your email subscribers that you’re only discounting your product for two days, it’s better to have the sale end in 48 hours. Similarly, if you say you only have five products left, don’t store 100 of them in boxes in your bedroom closet.
Educate your audience
Education is marketing that flies under the radar.
Gary Vaynerchuk proved this with his show Wine Library TV, which ran on YouTube for years. Instead of pimping out wines from his online store, he tasted and gave his honest opinion.