Companies must walk side by side with technology

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Walmart invests in Brazil
Brazil is also in the spotlight for Walmart executives.

According to InfoMoney , Walmart will invest R$1.5 billion by 2020 to reinvent stores in Brazil.

The idea is to improve the Brazilian consumer experience, reducing time spent at ATMs mom data by installing a self-service system that can be accessed in 3 languages: Portuguese, Spanish and English.

At these ATMs, customers will be able to perform functions without the need for an employee to assist them, such as using the barcode reader and payment screen, choosing to pay with a debit card, credit card, food vouchers or gift cards.

Walmart's investment is a novelty for the Brazilian retail market, as the company has never fully integrated its operations in Brazil, mainly due to logistical and tax issues.


The search for innovation in the digital world is very important to remain relevant in the market. Therefore, it is essential that companies walk hand in hand with technology.

Ultimately, the emergence of novelties and the speed with which they evolve is frighteningly great in today's world.

Therefore, accompanying them, identifying the impact and outlining strategies is a difficulty for executive leaders.

However, despite having many technologies at our disposal for investments, the greatest difficulty comes from the mindset, that is, the change in the business model and the stimulus to thinking that differs from traditional applications.

In this transformation, this attitude has to come from the leaders, to define where to start and the entire path to follow.

After all, technology is only one of the resources for innovation, and it is the needs of consumers and the new business model that will guide the entire process.