, Menards has a deal where you get 11% back after you make a purchase. It's like, "Sure, you're paying full price now, but they'll give you back later." Rebates are classic examples of sales promotions that give customers a sense of savings while retaining revenue up front.
How to do it:
Keep It Simple: Tell people exactly how to get the discount. Don't make it confusing.
Push It: Get it in front of them – on the website, in store, in emails.
Remind them: Send follow-up emails to make sure they don't forget to send the discount before it's too late.
4. Subscription discounts
Who doesn't love a good deal when they commit to something long-term? Subscription discounts are a great way to lock people in and offer them savings. Plus, you get that recurring revenue.
Netflix, for example
, does this by offering a discounted rate when you pay for a year in advance. This makes sense because you save them the hassle of monthly payments and they guarantee that income. Subscription offers are ideal upsell ideas for building customer loyalty.
How to do it:
Highlight the savings:
Add some perks: Offer bonus features like free shipping or exclusive content.
Target renewals: Reach people who are about to end their subscription with a renewal agreement.
Watch this: See how many people stay after the renewal offer.
5. Buy more, save more
People love the feeling of getting a deal the more they buy. It's like a little reward for getting extra stuff. "Oh, if I add one moj database more item, I get a bigger discount? Sure!"
The Uniqlo example
does this with their “Buy 3 Get 10% Off” offer. It’s simple, but it pushes people to buy more than they planned. This sales promotion example works perfectly to increase cart size.
How to do it:
Set the rules: Offer bigger discounts the more they buy. “Buy 2 items, save 10% off. Buy 5, save 20% off.”
Make It Visual: Allow people to see how much they save when adding items to their cart.
Add urgency: Maybe add a time limit – “Offer ends Sunday!”
Send reminders: If people leave items in their cart, remind them how close they are to getting a better deal.