Table showing various items and post-it notes showing increase in conversion rate
Here’s where it all comes together. Think of visitor tracking as your foundation – it tells you what’s happening on your website. Conversion rate optimization is what you build on that foundation – it’s about fixing what’s not working and improving what’s working.
For example:
If website visitor tracking indicates that people are abandoning their carts, then a CRO approach could include making the checkout process easier.
If heatmaps show that CTA was not being clicked, CRO may mean testing new designs or button placements.
Here’s a fun fact: companies that use structured CRO processes can increase conversion rates by an average twitter database of 223%. . And yet, only 53% of companies allocate more than 5% of their marketing budget to optimization efforts. Imagine the missed opportunities!
How to use visitor tracking data effectively
Collecting data is only half the battle. The real magic happens when you use it strategically. Here's how:
Optimize your content
If certain blog posts or pages are getting more traffic, focus on creating similar content. For underperforming pages, adjust headlines or add more value to keep visitors engaged.
Improve navigation
If visitors are having trouble finding certain pages, simplify your menu or add internal links.
Retarget visitors
Use Facebook Pixel or Google Ads to retarget those who visited but didn't convert. Create personalized ads that bring them in.
Identify high-value leads
For most B2B businesses, you need tools like Leadfeeder to know which companies are visiting your site and to track them.
Test and experiment
Run A/B tests and see what works better: whether it's a call to action, design components, or landing page layout.