The header is the top part of your newsletter

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The subject is the most important element of the newsletter. It is the first thing that the recipient sees before opening the email. Therefore, a good subject should encourage the user to discover what is inside the message.

A recommended method that increases email openings is to personalize the subject line , using, for example, the recipient's name. This way you show them that you care about them - a personalized message.

On the other hand, you should avoid certain commercial words such as 'free', 'offer', 'last chance', etc., since email providers can trigger the alarm and filter it as SPAM.

Don't try to trick your recipients with a subject line that has no real connection to the content instagram data . The intent of the email should be clear from the start and highlight the advantage readers will have by opening it.

The header
. Here you should make your company's identity clear. The following elements should appear within the header:

The pre-header : is the first sentence of the email that sometimes appears next to the subject. It is used to complement the subject.
Web copy : This is a link to a web page that hosts your email. If the recipient has trouble viewing images, they will be able to view your newsletter in their browser.
Company logo and name : placed at the top left or right of the email. It gives seriousness to the newsletter and confidence to the recipient.
Body: text/image
The balanced ratio of text to image in your newsletter is 60% text and 40% image . A professional newsletter should be understood with or without images.