Include your website URL in your infographic so people can easily find the source. Then target those visitors with an enticing offer just for them.
2. Optimize your website for mobile users
If you shop online from your phone more than you actually do offline, why do you think your potential customers don't do the same? In fact, mobile device use is even more common than laptop use.
This is your opportunity if you make sure your website is mobile-friendly. In other words, it should render beautifully to users no matter what device they are using. Otherwise, your lead generation strategies will not yield the desired results. This is especially true if you have an e-commerce store and are trying to generate e-commerce leads . People like to shop on websites that allow them easy browsing, easy navigation, and fast checkout.
Start by using responsive web design, which automatically adjusts text and graphics to the user's screen size.
Also, make sure the images you use don't clutter the page. You don't want users to have to swipe across their self employed database screens to read what you've written or view the entire image.
Many premium WordPress themes allow you to adjust specific elements based on screen size. This is an incredible benefit if you want to have maximum control over how your website looks. You can also adjust specific Hello Bar settings to suit mobile devices.
If you want to maximize lead generation, you can create Hello Bars specifically for mobile users.
3. Use amazing lead magnets in your lead generation process
A lead magnet is a marketing asset that website visitors can download or access for free after taking a required action, such as signing up for your email list. It is a key component of most lead generation strategies.
Lead magnets should be so appealing to your target audience that they can't refuse them. Some lead magnet ideas could be offering an e-book, calculator, template, form, checklist, or anything else you think your potential customers might benefit from.
Promote your magnet with a Hello, Bar . It could look something like this:
Use amazing lead magnets in your lead generation process
When visitors click on your call-to-action (CTA) button, they are taken to a landing page where you collect email addresses.
Play around with different headlines and calls to action to see which one converts the best. Hello Bar lets you run A/B tests on different bars, then automatically gives you the results.
4. Publish more blog content with valuable information to get more leads
Did you know that business owners who blog at least 16 times a month have about 3.5 times more traffic than those who blog less frequently? Make no mistake: more traffic translates into more leads if you use the tools available to convert those visitors.
Keep in mind that lead generation strategies don't work if you don't have enough traffic.