Strong words trigger human curiosity
You can also use power words to trigger curiosity. If people want to know more, they will click. This is a good rule to follow in all content marketing .
It's like a room in an old house that's locked tightly. You have to know what's behind that door. Satisfying curiosity is one of the most basic psychological impulses among human beings.
Powerful words create a sense of urgency
Strong words are great for creating a sense of urgency to get readers to act quickly. You can use words like “limited,” “now,” and “hurry” to make customers feel like they need to act immediately or risk missing out.
Imagine seeing a pop-up that says, “Only a few left – grab yours!” versus one that just says, “Available.” The former botim database forces you to act immediately so you don’t miss out.
Powerful words build trust and credibility
Did you know that 88% of customers say that trust is important before buying from you?
One way to make your audience feel more secure about your offerings is to use strong words that convey trust and reliability. Sure, you have to impress them by offering quality products and services; that’s nonsense.
However, words like “guaranteed,” “proven,” and “certified” can reassure customers that they are making a wise and safe choice.
How to use strong words in headlines or subtitles
Writing headlines is one of the most important marketing techniques to master, and incorporating examples from this list of power words into headlines and subheadings can make even a boring example significantly more effective.
For example, let's say you're creating a header bar for your website. You want people to sign up for a free account.