You will get at least one do-follow link back to your website, which means an increase in SEO juice . These backlinks are not only valuable for increasing traffic to your site; they can also improve your search engine rankings.
More importantly, you can promote your lead magnet in the CTA of your guest post to encourage readers to visit your website.
For example, we recently teamed up with Ambassador to write an article about personalized marketing . At the end, our marketing director included our lead magnet pitch for a month of free Hello Bar.
Guest blogging to promote your website and grow your email list
Collaborations of this kind can increase your subscriber base because readers perceive the recommended source as trustworthy and valuable.
7. Find partners for joint marketing offers
Find partners for joint marketing offers
Strategic partnerships are a way to grow your email list in a win-win way. You can partner with other professionals or companies in your space. They shouldn't be direct competitors, but perhaps they offer a complementary product or service that appeals to your target audience .
Whatever the case, consider posting on each other's blogs, promoting each other through social media, and more.
Partnerships are perfect when you don’t have the money to spend on advertising or other paid media for your lead magnets. In these scenarios, joint marketing offers a cost-effective solution because both parties can benefit without a financial transaction. Each partner gains access to a wider audience and increases the potential for lead generation and email list growth .
To maximize the benefits of these partnerships, make sure to create a consistent promotion plan. For example, try truemoney database promoting your lead magnets every month to ensure ongoing engagement.
8. Add an email list signup box to your website's main menu and grow your email list
Your website’s navigation menu offers another place to promote your email list. By making the main menu prominent, you can grab the attention of your potential subscribers as soon as they land on your website.
To maximize this opportunity, use concise and compelling anchor text like “Sign Up” or “Newsletter.” However, the success of this approach doesn’t just rely on the presence of a sign-up box; it also depends on the value proposition you’re offering.
Visitors need to understand what they'll get by subscribing, so make sure you provide a compelling offer.
Additionally, it’s crucial to maintain a clean and user-friendly design for your registration fields. Avoid overwhelming visitors with too many fields to fill out; usually, a name and email address are enough.