How do you drive note-taking excellence? Invest in a CRM your team loves. Clean, simple, and easy-to-use software is the best way to drive adoption across your entire team.
INFLUENCE OF TAGS : Tags help you categorize your contacts based on their interests, actions , and more. Work with your team to create sets of tags to add to your contacts. For example, you can use tags to segment your contacts by the product or service they’re interested in. Then segment your customer list and offer them relevant offers and incentives. It’s an easy way to upsell and cross-sell your customer stream, building brand loyalty.
Leverage LEAD S Core: Lead Scores are valuable insights that show how engaged your contacts are in your CRM. This is a super powerful metric configurable in many CRM software, meaning you can give more weight to specific contact actions or attributes. For example, you might find that contacts who fill out forms on your website are highly engaged and increase their lead scores accordingly.
Analyze your lead scoring data and find the sweet spot lead score where your leads are most engaged and ready to buy. This will help you target more enthusiastic fans and improve your conversion rates . You can also use lead scoring to find your most loyal customers, allowing you to target great candidates for referrals, case studies, and reviews.
Brand loyalty directly correlates to responsiveness. If communication is lacking, your customer relationships will suffer. When juggling multiple accounts and trying to stay afloat, you need a reliable process to keep things on track. This is where automation comes in.
Marketing automation allows you to stay on top of prospects and customers at every stage of the customer journey . Tags, lead scoring, and nurturing campaigns allow you to connect with contacts before, during , and after the sale with intelligent automation. You rcs database can be sure you’re sending the right message at the right time, so your brand stays at the top of their inbox and mind.contact-record-with-score-and-lead-marks
With automatic tags and tagging rules, you can easily track what visitors do on your website. Whether they visit landing pages, fill out forms, or watch videos, marketing automation allows you to automatically tag and segment visitors based on their actions and interests without repetitive daily tasks.
Your lead score is built through these automations. Whenever a tag is triggered, an assigned value is added to that lead score – so the more engaged your contacts are, the higher the lead score associated with their record.
Nurturing campaigns come in many shapes and sizes : general nurturing campaigns, hot prospect campaigns, customer nurturing campaigns, win-win campaigns , and so on. Unlike the old drip campaigns we’re talking about, nurturing campaigns include many of the additional steps of email marketing . A well-executed nurturing campaign will include emails, tasks, notes, tags , and contact record updates. A nurturing campaign keeps a contact going down your sales ticket while keeping your sales and marketing teams in the loop.