It’s time to brainstorm. Write down all the potential touchpoints your customers might touch when interacting with your business on a piece of paper or in a Google Doc. These could include.
There are many other options. Search Google for your name or your business name (or both). Make a list of the pages that come up. You might see Yelp reviews, YouTube videos, and more.
Once you have a complete list, narrow it down to the touchpoints with the highest potential for triggering action and capturing your audience's attention.
For example, people won't find your brand if it's mentioned on page 20 of Google search results.
However, if you are active X and have a following, it belongs on your customer journey maps.
Identify the information you want to have on your customer journey map
Your customer journey map doesn't have to look like everyone else's. It should represent what you want to know vnpay database about your customers. To do this, gather data from a variety of sources, including your website analytics, customer feedback , and a customer data platform .
Every business is different. For example, B2B businesses tend to follow B2B customer journeys and interactions differently than B2C businesses. But let’s say you’re a B2C business that sells toys for young children. Your target audience will likely interact with your brand differently than if you were selling sporting goods.
The most common information that needs to be collected includes the following:
Tasks/Actions
Make a list of what your customers do. Maybe they do Google searches, browse social media, check emails, and engage in comparison shopping.
Knowing how your customers search for and consume information will allow you to present the right message to them at the right time. If you know that most of your target audience spends at least two hours a day on Facebook, you can focus on providing them with information they can interact with on the platform.