While you can always send an abandoned cart email (and we’ll show you how), it’s easier to prevent people from abandoning their items. Hello Bar can help you reduce lost conversions and save revenue.
A pop-up can work well as part of an abandoned cart email sequence. Create a Hello Bar exit pop-up and then assign it to your checkout page. This way, people reading your blog or browsing your product pages won’t see the pop-up.
Avoid people abandoning their shopping cart with Hello Bar
Your visitor might think twice about leaving your site. It's the fear of missing out.
What are the most common reasons why people abandon their shopping carts?
According to a Statista study, there are several reasons for shopping cart abandonment . The first three instagram database are related to high additional costs, account creation requirements, and trust issues with credit card information.
Statistical study
From the list above, you can see that many of these problems are preventable. For example, you can fix complicated website navigation, website timeouts, poor delivery options, and overly long checkout processes on your end.
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3 Essential Elements of an Effective Abandoned Cart Email
People will abandon their shopping carts no matter how perfectly you design your website. That’s just part of ecommerce . But that doesn’t mean you can’t get them back.
Ecommerce email marketing isn’t just about reaching subscribers before they make a purchase. It’s also an effective way to re-engage consumers who have interacted with your website, such as adding items to your shopping cart, without having to follow up with them.
To write an effective and personal abandoned cart email, be sure to follow email marketing best practices by including the following features.
1. Attractive subject
The first hurdle is convincing the customer to open the email . Use compelling, urgent language without sounding too salesy.
Consider these calls to action:
Did you forget something?
Are you still interested in [product name]?
You left [product name] in your cart!
Hey [Name], come back and see us!
They are friendly but not overly promotional.
2. Visual display of abandoned items
Remember the saying , “Show, don’t tell”? It applies when creating fantastic abandoned cart emails. You want your potential customers to see what they’re missing.