That's why we're willing to sit through a three-hour movie in a theater. Even if it's not in the suspense genre, the stories are built on suspense. Why else would people bother consuming these stories?
If you can tell real stories and build suspense, you will have great success through email campaigns.
Make your emails feel like an ongoing conversation between you and your prospects
Some of the best emails from marketers read like personal notes from a friend or family member. They might look something like this:
Make your emails feel like an ongoing conversation between you and your prospect
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Obviously, we would have to finish the email with our promised tips, but you get the idea.
It's okay to use familiar language. In fact, it can even improve your deliverability.
Email clients like Gmail and Outlook look for reasons to send your emails to the Promotions folder. If you keep writing like a marketer, you won't get to the inbox.
Try to limit complex graphics, video embedding, and other large images. These are huge signs for email clients to provide deliverability for the most relevant emails – not the ones their users don’t want to read.
Use great email subject lines to grab your readers' attention
Email subject lines aren't easy to craft. In fact, we dedicated an entire article to the topic.
Use great email subject lines to grab your readers' attention 1
If you're struggling with email subjects, read this.
In the meantime, focus on providing value in the subject.
You may have seen many email subjects like the following:
Act now and get a 20% discount!
Free gift inside!
You are invited! (More details inside)
These are standard email marketing messages, but they're not convincing. Why? Because we've seen them a thousand times.
They are like part of the background.
We mentioned TheMuse's emails before, but this subject is highlighted because of the value it provides:
Use great email subject lines to grab your readers' attention
When you open an email, the sender lets you know what question will be answered. An engaging subject line can overseas chinese in worldwide data increase your email open rate .
This is exactly the curiosity you want to generate in your prospects. If you are considering a change in industry, you would definitely want to know how you can demonstrate value.
Create urgency in your emails by setting deadlines
There are good and not-so-good ways to create urgency in your emails. Setting deadlines is good , while making deadlines is bad.
If you send an email every week promising a discount on your most popular product, that's fine. But if you say the offer is only good for 24 hours, you'll alienate your customers.