SEO and artificial intelligence

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Since Google doesn’t “open up” its algorithm, it’s not entirely clear whether it can detect AI-generated content in all cases. According to experiments carried out by SEO experts and enthusiasts, it is quite likely that it can spot it. As Sara Taher writes for Search Engine Land, sites that after incorporating AI-generated content suffered a drop in rankings didn’t have a lot of authority to begin with. She contrasts the case of Bankrate, a site that did have some online authority and that, when incorporating AI-generated content, did so with special attention to generating “trust signals” for Google.

What would these “trust signals” be? According indonesia mobile database to Taher, “a clear editorial responsibility disclaimer on how and where the content generated by AI is used and if it is edited by humans”, “links to external authorized sources and entities”, among others. We must note that these are just assumptions about what might constitute “best practices”: we know that Google likes to play cat and mouse with SEOs and always keep them guessing.

Information Gain Score
Another important metric to keep in mind is the Information Gain Score. It is an index that establishes how much new information a source can provide to a person who has seen other sources on the same topic. In a 2020 article, Bill Slawski already predicted how important this concept was going to be in the future. As more AI-written content appears online, Google may rely on this index to determine that the content is truly useful and not simply repeating what is already on the web. In this way, articles that provide new information will have an advantage over content that repeats or paraphrases existing content.