screenshot of digital advertising investment chart

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It is clear, then, that the web has gone from being static to interactive and, finally, to intelligent . This evolution has allowed (and forced) digital marketing to constantly change and reinvent itself to adapt to the needs and expectations of online consumers. We are in an exciting era where technology continues to drive innovation in the world of online marketing.

Marketing techniques must therefore change albania mobile database their paradigm. If before distributors, media and producers were the ones who had the power of opinion, now the focus must shift to the user . People value the disinterested opinion of real users of a product, without giving so much importance to what the seller has to say about it.

In this way, potential consumers are able to search for what they want thanks to the power of search engines (Google, Yahoo, Bing, etc.), and not only ask the given media if their decision is correct, they also have the possibility of reading reviews, comments and ratings from other users, thus developing a point of view that is their own, based on their experiences and knowledge.