This word-of-mouth is first built on highly accurate product positioning so that customers will not feel that they need to compare prices and performance from dozens of products. For example unipapa uses a distinctive white image to contrast the confusing and distracting packaging in the store; Green Vine uses natural and environmentally friendly concepts and at the same time advocates the simplest skin care thinking that can be applied to skin ingredients.
Both brands attach great importance to the early stage lebanon telegram data of product development and product iteration. They collect ideas through questionnaires user feedback chats with counter ladies and daily line groups. They also make improvements based on user opinions to respond to customer needs more quickly. And this also means that the brand's audience may have more clear expectations or values than the multiple and possibly conflicting needs of the mainstream mass market such as wanting simple maintenance and adhering to the concept of being good for the environment.
The following is what Luteng Xinghui summarized from the survey as the brand's view of customers excerpted from the content of the e-newsletter: Of course adopting dc is not necessarily better. When expanding the number of directly-operated stores companies must weigh the relationship with distribution partners. Therefore successful dc is based on a more comprehensive understanding of customers' consumption behavior understanding what kind of background customers prefer to go to directly-operated stores and by understanding the reasons for the behavior there is an opportunity to copy the marketing experience to other distribution partners through direct-operated stores.
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