To understand what life cycle your app has

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You need to create a diagram. The main goal is to turn an activated user into a retained one. To do this, you need to identify which products the user views and what they are interested in. The obtained data can be used for dynamic mailing, which can push them to purchase. User activity also plays an important role.

Finally, it is necessary to develop a US cell phone number list multi-channel campaign based on user segmentation and the obtained dynamic data.

You need to start with hypotheses and gradually test each of them.

To sum it up
It is easy to create a detailed portrait of your client using modern technologies. All that remains is to correctly segment the audience and use the data obtained to create a personal offer. Use the data obtained wisely, and then your clients will be the most loyal.