Against fake news
Users have been learning more and more and taking on an increasingly important role in what happens on the Internet. If before it was considered that everything was worth it once it was entered into a search engine, this has changed. Today, fake news is not welcome and more and more platforms are fighting against it. Users are choosing the information they consume, while seeking greater privacy when browsing the Internet. This makes them avoid anything they consider intrusive. In addition, users are starting to be more careful about how they use social networks.
Diversity
When thinking about today's user, they must be understood to play a more active role israel telegram data than was considered just a few years ago. Users search, diversify, and are no longer found on a single channel. Therefore, companies must find a way to be present on the different channels where their target audience is, in what is considered an omnichannel marketing strategy.
While it is true that online commerce is gaining more and more strength and is gradually displacing physical commerce, it is necessary to offer answers that satisfy users. They want to be able to make all the queries they have in mind, gain security and know that there is someone on the other side of the screen willing to answer their questions. This is the opportunity that a company has to generate trust and build a bond with the user and potential consumer. To achieve this, what is known as conversational marketing comes into play.