Who are my clients?
How old are they?
Where do they live? Do my company's shipments arrive there?
What platforms do you usually use the most?
What payment methods do you tend to use?
Create your own questionnaire and organize the answers. Observe the pattern that is repeated and focus on it. The answers you get will help you create the profile of your Buyer Persona , that is, your ideal client. All your efforts and campaigns should, from now on, be directed towards him.
This way, you can target that specific segment of users, tailoring your messages to hong kong telegram data their preferences. Remember that, unlike traditional marketing, content marketing aims to invite users to find companies. It is well known that there is no point in chasing potential customers to choose you. Instead, you have to create a trustworthy and optimized image so that they find you.
Finally, it's important to note that you shouldn't just choose one segment. You can divide your audience into several segments to make your content reach them in different ways.