WORKING WITH NEW HYPOTHESES AND NEW SALES

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To increase sales, hypotheses were put forward for different stages of funnels. At the moment, hypotheses No. 1, 7, 9, 12, 13, 14, 19 have been implemented.

COMPETITIVE ANALYSIS
Since the main direction of the business is qatar mobile database online sales, the competitive analysis was conducted based on the results of key queries in Google

The brand awareness analysis was based on data on brand queries over 2 years.

As can be seen from the diagram, the trend line for brand awareness of Broga is somewhat downward, in this regard, it is possible to suggest working on the brand presence on specialized platforms. Also, at the moment, a dealer network is bing launched, which will radically improve the situation for this indicator.

As presented in the table, an analysis was made of the main criteria for choosing a client to purchase windows/doors among the main competitors, which helped to identify the strengths and weaknesses of the Broga company.
In general, the Broga company is well represented on the market and has a number of advantages over its competitors.
However, there are a number of points that need to be improved to strengthen the position in the market:
BUDGET AND TRAFFIC ANALYSIS

The analysis clearly shows that the advertising budget for Google can be increased, and traffic from social networks can be actively increased.

POSITIONING
Based on competitive analysis, a positioning was formed that is relevant for this stage of development of the European window market in the USA.



The company's positioning was formed on the basis of the product, competitor analysis, audience research in combination with the competitive advantages presented in the table, based on the assessment of positioning in relation to competitors. And includes product properties, supplier properties (Broga), qualitative adjectives.