What qualifies as an Instagram Influencer? Followers, or something else?

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There seems to be an unclear definition of what makes someone an “influencer” on social media.

Technically, if you have any followers, you’re an influencer of some kind, right? Because if you can influence someone, you’re an influencer. But that’s not what most people think about when they consider an influencer.

In order to qualify as an influencer, you have to have a fairly large following while, at the same time, sharing aspects of your life to such a degree that these followers want to know what you’re doing, how you’re doing it, and iran phone number list through what means. Oftentimes, influencers are categorized as “lifestyle” instead of pertaining to a singular niche, though you’ll find some who fall under categories like fitness, beauty, food, etc.

While influencers can work for certain businesses, or even have their own, their income is often more closely tied to revenue from affiliate sources or paid advertisements from companies.

Therefore, the qualifications that make you an Instagram influencer are those: engaged audience who wants to know how you life your life, and are willing to buy products and services you recommend to them. They are influenced by how you depict your life.

But gaining a following that will make you an influencer is more than just sharing your day to day life. There’s a component of creating content that garners attention to begin with. This is a bit different in 2024 than it has been before.