Boost your recognition. By appearing in a popular blogger's content, your brand will be better remembered by his community. Moreover, this way you can quickly get huge coverage.
Convey the values, ideas, and responsibility of the brand. In their content, the influencer can mention in a native format the approach of your company, your participation in various socially significant events, etc. Such messages have every chance of receiving a high response from the audience if they coincide with their values.
You shouldn't try to get all the effects at once. It's better to segment the work, achieving different goals sequentially.
It is important to understand that the status of croatia mobile database "Influencer" unites a wide variety of personalities. They are not just not the same, but often completely different. Therefore, if you are planning to boost your online reputation and brand image through an influencer resource, you will need to clearly understand: who exactly should you contact? In other words, by what criteria - in addition, of course, to the content topic - will we choose an influencer? To decide on this, you need to understand how to classify opinion leaders. This is what we will talk about now.
Number of followers
Here it is customary to distinguish the following segments:
Celebrities—have more than 1 million subscribers within a specific platform. As a rule, these are cultural and sports stars, as well as particularly popular bloggers. That is, individuals who have a huge influence on the media environment. The peculiarity of the audience of such individuals is their diversity. These are both full-fledged fans and haters. Often, the majority of subscribers are the so-called dead souls. Due to the exceptional high cost, cooperation with such titans of the media world is only possible for large companies.
Macro influencers — their audience is up to half a million to a million followers. This niche includes, for example, supporting actors, less popular athletes, as well as experts in a narrow specialization who have managed to get popular and build an audience. A promising option for cooperation: the prices are several times lower, and the reach is quite decent.
Such different opinion leaders
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