Providing equal opportunities

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Planning for such consequences should have been in every company’s plans even before the pandemic. “Perception is reality,” Burton said. “Work norms have changed forever, whether we like it or not. But going forward, there will be one constant: People will want to work for companies that are perceived as safe, healthy, and trustworthy.” The shift from 100% remote work to in-office work alone is enough to make people feel uncomfortable, even though many worked exclusively in the office before the pandemic.

“The danger is that awkwardness can turn australia whatsapp data resentment, and that’s not something that’s conducive to productivity,” explains Dmitry Bagrov, managing director of software developer DataArt UK. “Make sure that employees don’t become despondent or lose touch with their office team. Firstly, acknowledge that this is a real problem. Secondly, offer some ideas to make your team feel more comfortable in the office. You can offer them new privileges, fresh incentives. Businesses need to be in constant contact with their employees, monitor their well-being, ask what they need, and respond to their needs in a timely manner.”

Ger Doyle, head of digital and innovation strategy at ManpowerGroup, warns that companies moving to a new, hybrid way of working need to be careful not to end up with office-based employees having access to capabilities that home-based workers don’t. “The format of the meeting doesn’t matter as much as inclusivity, making everyone feel welcome and valued,” he says. “Managers need to think about how to ensure people don’t feel disconnected with so many different working styles.”