Polle de Maagt: “Technology determines the content, deal with it ! Companies show a certain content behavior because the medium demands it, to ensure that they remain visible in the user's news feed.” Peter adds: “The consequence of Edgerank (the algorithm that Facebook uses to determine whether a post ends up in someone's news feed or not) is ' like or die '. People have to interact with your content, otherwise your page will die a painful death.” Peter also has tips for more interaction on your page:
Do n't advertise , don't try to sell anything, only at a later stage you can share an offer every now and then;
Time your updates , find out when your target audience is online;
Quality over quantity: more than 2-3 posts per day quickly becomes spammy, start with 1 brazil telegram data update per day and focus on the quality of that;
Keep it short . No essays, engagement drops off significantly after 240 characters and after 160 characters your update will be truncated on mobile;
Ask questions ; ask for input, ask for feedback, ask for actions
Answer questions that fans ask on your page; that interaction is also good for your Edgerank;
5 themes that tend to do well on Facebook: exclusivity (Facebook-only content, behind-the-scenes insights), humor , positivity (share positive stories and tell them when you have something to celebrate), nostalgia , and relevant news .
How do you ensure that you can and may create such content?