Collection of useful information on traffic in social networks

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Recently, social networks have been facing various difficulties or creating them for themselves: for example, the US government recently announced that it was going to block TikTok, and Europe supported them. Twitter has encountered problems with advertisers, and FB is developing a new set of rules for advertising. Only Google has distinguished itself by going to implement artificial intelligence to help advertisers. AdButton specialists analyze the latest news about advertising on social networks.

TikTok Influencer Program Shutdown
It may come as a surprise to many, but TikTok had its own affiliate Japan cell phone number list network , which operated through its own shopping platform, Shops. The platform was tested for a long time by various celebrities and well-known bloggers, each video was marked as a “partner post”, and a percentage of sales went to the influencers’ accounts.

However, not long ago, Apple updated the user agreement for app developers, as a result of which it began to withhold 30% of all sales through the app, which is extremely unprofitable for TikTok, since it needs to pay not only influencers, but also give a third of the income to Apple.

Despite this, Apple continues to create sponsored posts on TikTok despite the possibility of the app being blocked in the US.

Twitter has revealed all the details
Twitter recently detailed how the algorithm responsible for reach and likes works. Here are some examples from that code:

a tweet on a social network gets a 30x multiplier for reach and likes, a 20x multiplier for a retweet, and only x1 for a reply;
Only 3% of older accounts paid for Twitter Blue;
Twitter Blue accounts receive an additional 4x multiplier on recommendations for their followers and half for potential readers;
if you add a video or image to a post, it will add a multiplier of 2;
On Twitter, it's best not to use slang or jargon, as such words cut into your reach.