Email Marketing Automation for Your Online Store to Build Loyalty

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Don’t forget to use your email marketing to help upsell current orders. For example, if someone just ordered flowers from Jim’s florist, Jim can send them a coupon to send another order right away. When someone buys flowers for their mom and receives an email to buy flowers for another loved one with a 30% off coupon that expires in 30 minutes, this can increase the average order value.


I know this sounds like a lot of work. And, it is. However, the good news is that there are many tools you can use to automate your email marketing for ecommerce. It’s all about choosing the right tools and then using those tools to automate the process of personalization and targeting based on user behavior and context.

Use tools like Hello Bar to automate the process of building your email list and test different messages and designs to do so.
Tools like Hello Bar can automate the process of building your email list. It’s a good idea to test a few different messages and placements of these email capture units, but once you find one that works, you can expect to see a steady stream of emails coming in every day.

Use an email provider that lets you personalize and segment messages based on behavior.
Most email service providers do this now, but make sure you afghanistan phone number list can personalize and segment your messages. It’s easier than ever to do this, so there’s no reason not to add it to your email marketing strategy.

Create emails based on specific events (purchase, no purchase, etc.)
This is related to the above, but specific to event-based personalization. If a user hasn’t purchased from you in a while, you can send them a personalized “we miss you” email. Additional examples of automated email campaigns include welcome emails, abandoned cart emails , and purchase confirmation emails.

Make Sure You Periodically Review the Value of Each of Your Email Subscribers
You need to review your ecommerce email marketing strategy regularly. And you need to review the value of each of your email subscribers regularly. Things can change quickly, so you want to make sure you’re regularly monitoring any changes.
Given how important email marketing is to your ecommerce store, it’s crucial that you keep your email list healthy and clean. You can do this through certain tools, and this feature is coming soon to Hello Bar as well.