We live in a world where an organization’s reputation is critical to its bottom line, impacting everything from customer retention and loyalty to financial performance and its competitive edge. While leaders understand the importance of protecting the organization’s reputation, cybercriminals also see the value of compromising it. Through greece rcs data various methods to disrupt an organization’s daily operations, sensitive data, and financial performance, their primary goal is oftentimes damaging the public’s trust. Distributed denial-of-service (DDoS) attacks have risen in popularity, allowing them to do just that.
According to recent research, the first half of 2024 saw substantial growth in DDoS attacks, with a 186% increase compared to the first half of 2023. The findings show that the industries most impacted by DDoS attacks earlier this year – communication service providers, financial services, and software/web services – are all critical industries that rely on trust as a barometer for customer success.
To fully understand the threat these attacks pose, let’s explore the evolution of DDoS, the reputational impacts from attacks, and best practices to secure organizations from future incidents.
The Evolution of DDoS Attacks
DDoS attacks occur when a malicious actor utilizes multiple source locations to target an organization. Bad actors frequently leverage botnets, or groups of hijacked internet-connected devices to carry out their attacks.