It helps you share incoming PageRank between different pages on your site, thereby boosting underperforming pages and making your site stronger overall.
As for the methods of internal linking, there are many different theories in SEO. One popular method is related to site click depth . This idea states that all pages on your site must be at most 3 clicks away from the homepage. Although Google has also repeatedly emphasized the importance of shallow site structure , in reality, this seems to be unattainable for all websites, big or small.
Another approach is based on the concept of concentrated and spain mobile database decentralized internal linking . In the case of concentrated internal linking, we have a small set of converting pages or one page and we want them to be powerful. If we apply decentralized internal linking, we want all website pages to be equally powerful and have equal PageRank so that all of these pages rank for your query.
Which option is better? This all depends on your website and business niche, as well as the keywords you will be targeting . For example, focused internal linking is better for keywords with high and medium search volume, as it results in a narrow set of super powerful pages.
Use high and medium search volume keywords to strengthen a narrow set of pages
Conversely, long-tail keywords with low search volume are more suitable for dispersed internal links because they spread PR evenly among many website pages.