In other words, don't let the full distribution of your traffic distract you from the conversion performance of each source . Optimize the sources individually.
This manual explains how to acquire customers for your website or app.
This guide is widely recommended in Silicon Valley because it explains advanced growth methods without any extra nonsense.
If you’re skeptical of marketing advice, know that I am too. What’s unique about this playbook is that the author has years of diverse data: 1,000’s of experiments for companies like Microsoft, Imperfect, Perfect Keto, Webflow, Tovala, Clearbit, and more.
The first pages of this playbook can help you develop a growth finland mobile database strategy for your company.
On the last page, there is a tips sheet summarizing all the key points.
Who should read this
This material is suitable for companies of all sizes and sectors. I cover both introductory and advanced B2B and B2C strategies.
If you are brainstorming startup ideas:
It’s important to learn and grow before choosing which idea to work on.
Before you get started, evaluate whether your idea is suitable for profitable and scalable user acquisition — assuming your goal is to scale.
If you can't foresee a strategy in this manual that will work for your idea, consider another one.