Internal search allows visitors to search for what they need within your website. If your website has more than 20 pages, then having a search box is definitely a good idea for your landing page SEO.
Site search can be seamlessly integrated with Google Analytics, making it easy to see the search queries that users enter into the search bar. You can link your website’s search to your Google Analytics reports by following the steps below. Internal site search can help you solve two tasks:
• Reduce bounce rate
Many times, visitors land on your site from Google bulgaria mobile database instead of the keyword-targeted page that best fits their query. And not seeing the content they were looking for, the searcher bounces back to Google, telling the search engine that your page has little value and is not the best ranking page for that query. If your site offers an easy way to find the information they need, your visitors are more likely to stay on the site. Internal search options go a long way toward achieving this goal.
• Find new SEO keywords and ideas for content creation
There’s a good chance that people are typing the same or similar queries into your site’s search bar as they do into Google and other search engines. In digging into these queries, you’ll also likely find new keywords to target. What’s more, internal search queries can provide insight into how users search for your existing content and show you what they’re hoping or hoping to find on your site. By digging into this data, you can find what you’re currently missing on your site and add landing pages for SEO purposes.