I’ve discussed in the past how to create memorable brands , from logos to color choices, and spoiler alert, the way memorable brands are created is through intentional and carefully chosen design decisions.
Good customer service and quality products certainly help, but beyond that, what about the superficial? Design, of course.
Have you ever said something like “I can’t remember its name, but I can imagine it” when discussing a product or brand? We usually remember certain elements of the packaging material or the colors of the website, some kind of visual cue that we have based on memory and experience.
In fact, research has shown that color is a huge factor algeria mobile database in what we remember and how vividly we remember it.
“The above studies suggest that color can lead to better memory,” the Malaysian Journal of Medical Sciences study found. “…color has the potential to increase the chances of successful encoding, storage, and retrieval of environmental stimuli.”
Therefore, it is scientifically proven that design techniques like the selective use of colors can trigger memories and keep your brand fresh in the mind. Therefore, perhaps incorporating a unique design technique like color, a unique layout, an original concept, etc. can be an additional element to ensure that your brand remains memorable and recognizable.