Targeting the target audience. When you write an advertising text (even if it is optimized), you should clearly understand who you are writing it for. So, for the section on pediatric dentistry, the target audience is mothers of young patients. For removable dentures, it is mainly pensioners. And for implantation, it is wealthy middle-aged people.
And this is only an approximate and very exaggerated japan phone number list portrait. Discuss the target audience with the customer. Depending on who we are writing for, the copywriter can use certain techniques and triggers. Be careful with prices. The world of marketers is divided into those who believe that the exact price of a service should be shown immediately, and those who do not want to do this under any circumstances.
For each niche, both may be fair, but in dentistry, it is better to rely on the market. If your price is below the average market price with high quality work, be sure to show it. If you are from the luxury segment, it is better to indicate the price upon request. On the website, you can limit yourself to a tactful formulation "from .
.. rubles." Promoting information requests Informational queries are definitely not the highest priority in SEO for the following reasons: They are mostly geo-independent and will have to compete in Russian, not regional, search results. They are usually high-frequency. It will take a long time to get to the top using them. However, this does not mean that they are not important.
They are important, and work on them must be carried out in parallel with other, primary tasks. For a commercial site, the only effective way to advance in informational queries is to maintain a blog. As in any other area, in addition to SEO, a blog should first and foremost demonstrate expertise. And this means that: We carefully approach the selection of topics.
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