Today I was sent an advertising video from the FDP Reinach and was asked by “20 Minutes” to evaluate this work. When I looked at it, I asked: Are the classic criteria applied as a benchmark? Is the message understandable? What is the effect? Which audience is being addressed? What is the core message? First of all: the video is more than poor. Anyone who watches and listens to the work will notice that the makers ignore the most important principles of comprehensibility.
The principle of simplicity (language), then the consolidation of a concrete message. Many actors talk in a much too complicated way about “employment in relation to finances” (language south korea rcs data is based on verbs, not nouns). “A good location helps cover the costs of social benefits.” There is no overarching message. Does the FDP want to promote the Reinach location or anchor the song “Gäll du wählsch mi, gäll Du wotsch mi”? The FDP is not getting any additional voters with the “Tutti-frutti” of people who are artificially acting funny. When checking, I found that young people do not respond to this video either.
The choir is not credible. When advertising, the makers should basically take the effect of their product seriously. The appearances of the participants in the FDP video are staged, artificial, and implausible.