The FIFA brand clearly sets itself apart. Without a doubt: whoever can defend their monopoly will do so and nobody can stop them. apart, even allows critics within its own ranks to do as they please, and plays on sovereignty and power.
If resistance is now stirring in FIFA against pakistan rcs data the bad image of an autocratic old boys' club, then some of those in charge seem to be realising that even monopolies are finite. "Football deserves better," Blatter's challenger Luis Figo, 42, sums up the situation. Strong brands always destroy themselves from within. When Rank Xerox was the market leader in copiers and brought the first laser printer onto the market, no one ever believed that they would end up in the "also ran" category. Not so long ago, every second mobile phone was made by Nokia. The brand has since been bought by Microsoft and is now trading as Lumia.
The leaders of the category are all too happy to overlook the fact that new things are developing in their environment and are undermining what they thought was secure. Changing customer needs are overlooked, competitors are played down, and their own achievements are overrated.