Everything is in flux. Seismic changes are currently taking place, and the media industry is not the only one affected. In addition to the technological changes and the trend towards digitalization and robotization, Donald Trump has entered the scene. And with that, the rules of the game are being changed almost daily.
Only recently, Springer CEO Mathias Döpfner once again condemned the free online offering of journalistic content as an epochal mistake. And indeed, a generation of people grew up who know europe rcs data this to be the norm. The information was made more palatable to them with ever more delicious offers, not only with current information updated around the clock, but also with push notifications that completely turned the previous media order on its head and thus exposed the self-image of the traditional media to a huge challenge.
There are also additional elements that reinforce this trend. On the one hand, many well-educated young people refuse to pay for information for ideological reasons. For them, the Internet must be freely accessible and must not be castrated by access barriers. And then there is the battle cry against the "lying press" used by right-wing populists, which places all serious media outlets under general suspicion so that they can more elegantly turn to their own conspiracy theories.