The figures published by Wemf on Thursday are not particularly positive. The Swiss advertising market has been declining since 2011, writes the research company in its "Advertising Statistics 2016" and compares the development of advertising revenues with the gross domestic product. The latter has grown continuously in Switzerland since 2009. "But the positive economic development does not run parallel to advertising investments," notes Wemf with a complaining undertone in its report. Are those responsible there actually asking themselves why this is the case?
Could it not simply be that a cambodia rcs data significant piece of the Wemf advertising pie is missing? A closer look at the 2016 advertising statistics reveals gaps. The very genres that are seen as growth drivers in the age of digitalization are missing.
For example, sponsorship, content marketing or influencer marketing measures are not included. There is also no information on programmatic advertising, i.e. automatically purchased and delivered ads on display networks. The Wemf also does not provide any information on advertising expenditure on Facebook, YouTube, Snapchat and Twitter. That is disappointing.