The same old thing is the smallest problem. What Markus Somm, Vice President of the Swiss Media Association and co-owner of the "Basler Zeitung", said on a podium is more serious: "Within 10, at the latest 20 years, all publishers will have said goodbye to journalism because it is no longer a business." in journalistic quality. They don't care about publishing and are instead preparing for the decisive battle in the next battleground. After missing out on the developments with the Internet in the 1990s and then relying on the free culture, the question now is who will survive in the commercial digital business. Articles from the news factory have only one purpose: to attract surfers.
The news portal Newsnet, which is jointly austria rcs data used by the Tages-Anzeiger, Berner Zeitung, Bund, 24heures, Tribune de Genève, etc., shows how this works. What the young journalists there deliver – what they have to deliver – are quickly written stories. At 9 a.m. they come up with their topic in the news factory, and by 11.45 a.m. their text must already be online, when hundreds of thousands of us are streaming hungry to the takeaways. We munch on the sandwich with our left hand, use our right hand to serve our slaves and consume the hastily thrown together stories – stylistic blunders, typos and punctuation errors included. Fast food. These articles are not relevant. Tamedia doesn't care, it's just about one thing: traffic. It brings in money when we click on other offers and advertisements while surfing.