Perform a search engine search now. Once you do this, you'll see two other helpful features that usually appear: Suggested Searches and People Also Ask.
Suggested Searches
Take Bing search as an example. Here are the related searches Bing.com provides when you search for a topic. This is usually because they are related to your search topic. These suggestions can be a good place to get keyword ideas for Keyword Planner.
Law Firm SEO Keyword Research: Suggested Searches at BING.COM
People also ask
You may have also seen this section when searching for thailand whatsapp number something on Bing.com. This area contains other search queries related to your search. When you click on one of the questions, a small snippet of information is provided to answer that question. This can give you more insight into the topics and keywords you want to research.
When you click on a question, the section will populate with more questions. This will give you more questions to help guide your keyword planning.
Law Firm SEO Keyword Research: “People Also Ask” by BING COM
Lawyer SEO Keyword Research Tool (Overseas users including Traditional Chinese regions, suitable for Google SEO)
Ubersuggest
Ubersuggest is a free keyword research platform that allows you to check your website's keywords and traffic. You can use it to analyze your own results or your competitors' results to see how they're performing and what their SEO marketing strategies are. Ubersuggest also allows you to search by keyword and recommends related keywords.
SEM rush
This is another free tool that provides a keyword overview and website traffic analysis. Semrush also has a Keyword Magic Tool that creates keyword suggestions and then generates a list of related keywords. It also includes a Keyword Manager that allows you to create and store keyword lists.
Before you use these tools, though, be sure to vet your keywords. You want to make sure they are actually valuable and applicable to your website. You may later use these types of tools to help with your pay-per-click, PPC , and social media marketing efforts. Remember, just because a tool says you should target them doesn’t mean they’re the right fit for your website. Whether it’s for your SEO or PPC campaigns, researching the effectiveness of these keywords will help.
Similar tools include Ahrefs Webmaster Tools (very suitable for SEO keyword analysis in Traditional Chinese areas), which I will not describe one by one here.
Lawyer SEO Keyword Research Tool (Used in Mainland China, Suitable for Baidu SEO)
Most of the following tools are paid, and you can use them to discover more long-tail keywords.
Webmaster Tools
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Aizhan SEO Toolkit
Balancing SEO and Legal Compliance: Keyword Research for Ethical Law Firm Marketing
Before we go any further, we need to discuss two types of SEO marketing: white hat and black hat. Black hat SEO is unethical SEO techniques that unscrupulous companies use to improve their search engine rankings. These methods include:
Excessive, low-quality link building
Spammy keyword-heavy content like this may improve your site's ranking in the short term (and that's what these companies realize and go for). However, there's a good chance they'll damage your site's domain rating in the long run. Once Google finds out what you're doing (and it will) and penalizes the site, it's very hard to restore the domain rating. Avoid these methods, as a short-term boost is unlikely to generate high-quality leads.
White hat SEO focuses on the techniques in this guide, all of which are recognized and considered valuable by search engines.
Google considers a law firm website to be a “Your Money, Your Life” (YMYL) service, meaning it can have a significant impact on a person’s finances or well-being and is therefore subject to stricter standards than opinion blogs or entertainment content.
Overseas, the American Bar Association has also restricted the language used on attorney websites. SEO companies with experience working with law firms know not to use language that implies expertise or guarantees results.