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This feature also enables customisable campaign influence which ties in with B2B Marketing Analytics where you can see multi-attribution modelling reports. This granular reporting is amazing for working out how much impact a marketing activity had on a particular conversion and shows the full journey of a prospect from first touchpoint all the way through to won deal!
Helpful Resources:
Enable Connected Campaigns
Considerations for Connecting Pardot and Salesforce Campaigns
Use Engagement History
Connected Campaigns FAQ
Customisable Campaign Influence
Have questions? Leave a comment below or for one-on-one support, feel free to get in touch!Founder & CEO of MarCloud, Tom has been on both sides of the fence, client-side and agency, working with Salesforce platforms for the best part of a decade.
He's a Salesforce Marketing Champion and certified consultant who loves to co-host webinars and pen original guides and articles.
A regular contributor to online business and marketing publications, he's passionate about marketing automation and, along with the team, is rapidly making MarCloud the go-to place for Marketing Cloud and Salesforce expertise. He unapologetically uses the terms Pardot, Account Engagement and MCAE interchangeably.