Two Countervailing Trends. The More

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Those Who See It As A Failure Point To The Same.should Your Brand Take A More Provocative Stand On Hot-topic Issues?well, How Much Does Your Audience Trust You?research Shows That The Level Of Conversation A Controversy Produces Depends OnControversial A Topic, The More People Will Find The Conversation Interesting. However, The More Controversial A Topic Is, Fewer People Want To Discuss It Because They’re Uncomfortable About Sharing Their Opinions.the Study Also Found That People Were More Willing To Talk About A Highly Controversial Topic With A Close Friend.

These Findings Suggest Trust Is A Big Factor When It Comes To poland whatsapp number Whether The Right Audience Will Share In The Discussion When Brands Enter A Controversy. If I Trust You, I’m More Likely To Engage With You In A Conversation On A Highly Controversial Topic. If I Don’t Trust You, I May Question Why You’re Talking About That Topic.trust Is A Big Factor For Audiences In Deciding To Share When Brands Enter A Controversy, Says @robert_rose Via @cmicontent. #weeklywrapshare On Xthat’s One Reason Why Gillette’s Campaign Struggled.



The Brand Hadn’t Earned The Level Of Trust From Its Audience Members That Would Enable Them To Feel Comfortable Participating In That Conversation. So, Yes, Gillette Created A Lot Of Heated Discussion, But It Wasn’t With Its Audience – The Very People It Wanted To Converse With.handpicked Related Content:how To Be Purposeful With Your Purpose-driven Content [examples] Questions To See If You Should Tackle Trending Topicsyou Must Win Every Moment Of Trust To Win The Moment Of Truththis Week’s Person Making A Difference In Content: Joe Pulizzi (:)we’re Episodes Into This Podcast And I’m Finally Having My Good Friend Joe Pulizzi On The Show.